• Media Manipulation
• Media in Singapore (News journalist/ Setting in Singapore/ etc etc)

Section B- Choose 3 questions

• Interview
• Leads
• Follow-up Interview
• Difference between print and broadcast
• Speech (The first essay we did in class, remember?)
• Headlines

PUBLIC RELATIONS (12 FEB 2010)

• Difference between in-house and external PR agencies
• Ethical issues (make sure to understand the 'triangle')
• Definition of PR and its importance
• Handling media
• Study the PR handout
• Importance of communication in PR
• Why 'Journalism', 'Advertising', and 'PR' is essential
• Future of PR

TVRP (17 FEB 2010)

Unit 1

• Understand what is 'Broadcast Message'
• Compare TV and Radio

Unit 2

• Definition of ON/OFF mic

Unit 4

• Two ways to produce a program
• 8 main stages of production process

Unit 5

• Production elements- camera/ lenses/ lightings

Unit 6

• Shot types (refer to handouts)

Unit 7

• Camera movements (understand, and refer to handouts)

Unit 9

• 3-point lighting (refer to handouts)
• Dynamic mic and condenser
• Pick up pattern of mic (read through)

ASEP (19 FEB 2010)

Lesson 1

• Definition of advertising
• Key players
• Evolution of advertising

Lesson 2

• Marketing research

Lesson 3

• Advertising agencies

Lesson 4

• Creative Strategy

Lesson 5

• What is media planning
• What is media buying

Lesson 6

• Types of research

Lesson 7

• Advertising ethics

Lesson 8

• Process of direct marketing

Lesson 9

• What is sales promotion

All the Best,

Jelly.

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