Saturday, January 30, 2010
EXAM TIPS
I have decided to post the exam tips for all four modules in one post instead of splitting them up into four different entries.JNB (9 FEB 2010)
Section A (Compulsory)- 2 questions
- Media Manipulation
- Media in Singapore (News journalist/ Setting in Singapore/ etc etc)
Section B- Choose 3 questions
- Interview
- Leads
- Follow-up Interview
- Difference between print and broadcast
- Speech (The first essay we did in class, remember?)
- Headlines
PUBLIC RELATIONS (12 FEB 2010)
- Difference between in-house and external PR agencies
- Ethical issues (make sure to understand the 'triangle')
- Definition of PR and its importance
- Handling media
- Study the PR handout
- Importance of communication in PR
- Why 'Journalism', 'Advertising', and 'PR' is essential
- Future of PR
TVRP (17 FEB 2010)
Unit 1
- Understand what is 'Broadcast Message'
- Compare TV and Radio
Unit 2
- Definition of ON/OFF mic
Unit 4
- Two ways to produce a program
- 8 main stages of production process
Unit 5
- Production elements- camera/ lenses/ lightings
Unit 6
- Shot types (refer to handouts)
Unit 7
- Camera movements (understand, and refer to handouts)
Unit 9
- 3-point lighting (refer to handouts)
- Dynamic mic and condenser
- Pick up pattern of mic (read through)
ASEP (19 FEB 2010)
Lesson 1
- Definition of advertising
- Key players
- Evolution of advertising
Lesson 2
- Marketing research
Lesson 3
- Advertising agencies
Lesson 4
- Creative Strategy
Lesson 5
- What is media planning
- What is media buying
Lesson 6
- Types of research
Lesson 7
- Advertising ethics
Lesson 8
- Process of direct marketing
Lesson 9
- What is sales promotion
All the Best,
Jelly.
Labels: exam tips
one of your classmates signed off at 4:22 PM
Tuesday, January 26, 2010
EXAM DATES
JNB- 9th Feb 2010PRSEP- 12th Feb 2010
TVRP- 17th Feb 2010
ASEP- 19th Feb 2010
This was typed out based on my memory. You guys should know how sucky my brain is. Correct me if the dates given are wrong.
Exam tips will be out by this weekend. Keep a lookout!
Jelly ((:
Labels: exam dates
one of your classmates signed off at 10:15 PM
Wednesday, January 6, 2010
Just a VERY gentle reminder to everyone.Mariani's 3000-word report will be due very soon.
Next Tuesday I think? 12 January 2010.
Alright. The 3000 is not making it very gentle =/
Regards,
Jelly.
one of your classmates signed off at 9:27 AM
Sunday, January 3, 2010
belated MERRY XMAS & HAPPY NEW YEAR
I know its late, but there's still saying ' better late than never'!MERRY CHRISTMAS
&
HAPPY NEW YEAR!
Drafted out your new year's resolution already? LOL! If not, its time to do so now!
I know I've been going on a hiatus in this blog. But one of my new year resolutions is to not neglect this page anymore! I'm sorry! I will try to update often!
one of your classmates signed off at 10:57 PM