Select a PR campaign to change public behavior, present or past, and critique it.

Eg. Anti smoking, Keep Singapore Clean and Green, H1N1, etc

Select a major event organized by the Government or a Non-Government Organization with a PR motive and critique it.

Eg. National Day, Earth Day, Chingay, etc

Write a critique of a crisis, and how it was handled, past or present

Eg. Avian flu, a terrorist attack, a plane crash, food poisoning, Mas Selamat's escape, etc...

USE THE FOLLOWING HEADINGS

1. Introduction- History of Co., product, etc
2. Objectives- A campaign, event, etc
3. Target audience- the above targetted at whom?
4. Activities to promote campaign, event etc
5. Evaluation- your views about the campaign, event etc, and reasons for your view
6. References
7. Appendices

DATELINE: 28 DECEMBER 2009

WORD COUNT: 1000

Labels: assignment